The Parker Avery Group

Tricia Gustin

Since childhood, Tricia has enjoyed designing, creating, and transforming using a variety of materials...she leverages these skills in developing innovative and pragmatic solutions that provide lasting results for her clients.

Tricia has over 25 years of design, marketing, operational, and consulting experience focused in retail, food service, and home décor. Tricia has managed, led or contributed significantly to initiatives focused on business transformation, organizational design, change management, store operational improvements, business case development to support strategic investments, enterprise and store-level package selection, knowledge management, and legacy application assessments. Tricia has also authored, edited, designed, and contributed to a variety of published articles, thought leadership pieces, and marketing collateral, as well as company and personal blogs. She holds a BBA from the College of William & Mary and an MBA from the Robins School of Business at the University of Richmond. She and her family live near Richmond, Virginia, where she enjoys distance running, playing golf, interior design, building pretty much anything with 2x4's, and conducting extensive, multi-weekly store visits to the local home improvement and thrift stores to support her small home décor & design business.

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Recent Contributions

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Running Retail: Begin with Great(er) Expectations Blog Post, 08/09/19
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The Women of Parker Avery—Part 2: Moving Ahead Blog Post, 04/25/19
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The Women of Parker Avery—Part 1: Looking Back Blog Post, 04/06/19
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Store Labor and Role Transformation A New Era for Retail Store Associates
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The Role of the StoreThe Power of Brick and Mortar Retailing in the Omnichannel Experience
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Store Operations Improvements and Organizational Alignment Client Case Study

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Field and Field Support Organization DesignClient Case Study
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Store Operations Efficiency Client Case Study
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Core Support Systems Package Selection Client Case Study