The Parker Avery Group

Clay Parnell

With over 1,000 vinyl albums in his collection, Clay appreciates all genres of music. Likewise, he enjoys all categories of retail – fashion, specialty, department store, grocery. Music and travel provide Clay the ability to gain unique perspectives that translate to tailored approaches for retail challenges.

Clay has spent almost 30 years working as a retail executive and consultant with some of the largest brands in the industry. As part of Parker Avery’s leadership team, Clay focuses on driving major transformation across retail organizations, throughout a multitude of retail segments including fashion, specialty, department store, and value, among others. Clay brings deep experience, strategic perspectives, and operational expertise to retail and supplier business processes and enabling systems—beginning with strategy, process design, and software selection, through implementation. His innovative guidance in merchandising, planning, fulfillment, and supply chain helps retailers manage complex transformations. As a recognized retail leader, Clay has presented at a variety of industry events, including Apparel East, Retail Executive Summit, Retail Connections, Supply Chain Insights Global Summit, and NRF. He holds a Bachelor of Industrial Engineering (BIE) from Georgia Tech and has authored several publications focused on merchandising and transformation. Hailing from Atlanta, he enjoys travelling, collecting vinyl records, and being an “empty nester” with his wife.

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Recent Contributions

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Merchandise Planning, Allocation, and Size/Pack Optimization Software SelectionClient Case Study
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Where the Leaders Are in 2020 Blog Post, 10/23/19
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Getting to Omnichannel: Are We There Yet? Blog Post, 08/29/19
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Retail Priorities: Getting Through the Transformation ZoneBlog Post, 06/20/19


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Building a Plan for OmnichannelSteps to Delivering Meaningful Capabilities
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Retail Legacy Systems
Assessment Considerations and Approaches to Modernization
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Merchandising Business Process TransformationClient Case Study

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Merchandising Capability Assessment and Roadmap Client Case Study
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Core Support Systems Package Selection Client Case Study