Tricia Gustin

Tricia Gustin

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Since childhood, Tricia has enjoyed designing, creating, and transforming using a variety of materials...she leverages these skills in developing innovative and pragmatic solutions that provide lasting results for her clients.

Tricia has over 25 years of design, marketing, operational, and consulting experience focused in retail, food service, and home décor. Tricia has managed, led or contributed significantly to initiatives focused on: business development, business transformation, organizational design, change management, store operational improvements, business case development to support strategic investments, enterprise and store-level package selection, knowledge management, disaster recovery planning, and legacy application assessments. Tricia has also authored, edited, designed, and contributed to a variety of published articles, thought leadership pieces, marketing collateral, website designs, as well as company and personal blogs. She holds a Bachelor of Business Administration from the College of William & Mary and an MBA from the Robins School of Business at the University of Richmond. She and her family live near Richmond, Virginia, where she enjoys distance running, sailing, playing golf, gardening, and conducting extensive, multi-weekly store visits to the local home improvement and thrift stores to support her small home décor & design business.

Tricia's Contributions

Running Retail: Begin with Great(er) Expectations
Blog Post,
The Women of Parker Avery—Part 2: Moving Ahead
Blog Post,
What does BOPIS have in common with...a Daisy?
Blog Post,

Store Labor and Role Transformation:
A New Era for Retail Store Associates
Merchandise Planning Capabilities Design and Roadmap
Client Case Study
Defining Change:
The Essential Value of Organizational Change Management

New Roles for Retail -Managing Store Labor in a Changing World
Research Study
Core Support Systems Package Selection
Client Case Study
Store Operations Improvements and Organizational Alignment
Client Case Study

Read more of Tricia's contributions