Sonia Hernandez,

Sonia Hernandez

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As a true retail innovator, Sonia often discovers unique and practical solutions and talents in unconventional circumstances.

With over 25 years of experience, Sonia is a respected advisor in the retail industry. Her diverse background includes senior level positions in consulting and software companies, as well as director level positions in merchandising systems, merchandising category management, and product management for several retailers. Sonia has worked across apparel, specialty, and CPG in several countries, and she leverages her deep experience to develop strategies and business processes that acutely align with retailer objectives. Sonia’s unique understanding of systems and business processes—coupled with a great sense of humor and a humble personality—enables her to effectively communicate with both IT and business people. She holds a degree from Woodbury University and is often quoted in retail industry publications such as Apparel Magazine and Fierce Retail. When not travelling the world, cycling, or scuba diving, Sonia and her husband live in Fresno, California, where they support, donate and volunteer for RAINN and Together We Rise.

Sonia's Contributions

Data Visibility and Analytics:
Laying the Foundation for Optimizing Information
Unraveling the Mysteries of Assortment Planning Research Study
Ask the Experts: West Coast Retailing
Blog Post,

NRF 2017: Shaking up Retail
Blog Post,
The Grocery Store of the Future
Fierce Retail,
December 2016
Optimizing Time to Market
Apparel Magazine,
September 2016

International Retail Transformation and Expansion
Client Case Study
Merchandise Financial Planning (MFP) System Selection
Client Case Study
Merchandising Business Process Transformation
Client Case Study