Sonia Hernandez,

Sonia Hernandez

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As a true retail innovator, Sonia often discovers unique and practical solutions and talents in unconventional circumstances.

With over 25 years of experience, Sonia is a respected advisor in the retail industry. Her diverse background includes senior level positions in consulting and software companies, as well as director level positions in merchandising systems, merchandising category management, and product management for several retailers. Sonia has worked across apparel, specialty, and CPG in several countries, and she leverages her deep experience to develop strategies and business processes that acutely align with retailer objectives. Sonia’s unique understanding of systems and business processes—coupled with a great sense of humor and a humble personality—enables her to effectively communicate with both IT and business people. She holds a degree from Woodbury University and is often quoted in retail industry publications such as Apparel Magazine and Fierce Retail. When not travelling the world, cycling, or scuba diving, Sonia and her husband live in Fresno, California, where they support, donate and volunteer for RAINN and Together We Rise.

Sonia's Contributions

An Event Full of Brilliance: Recapping the Women in Retail Leadership Summit
Blog Post,
Embracing Perpetual Change
Retail Advisor,
The Women of Parker Avery—Part 2: Moving Ahead
Blog Post,

The Women of Parker Avery—Part 1: Looking Back
Blog Post,
Data Visibility and Analytics:
Laying the Foundation for Optimizing Information
Unraveling the Mysteries of Assortment Planning
Research Study

Omni Assortment Planning and Item Planning (APIP) Implementation
Client Case Study
Assortment and Item Planning Implementation
Client Case Study
International Retail Transformation and Expansion
Client Case Study

Read more of Sonia's contributions