Clay Parnell,
President & Managing Partner

Clay Parnell

LinkedIn Contact
With over 1,000 vinyl albums in his collection, Clay appreciates all genres of music. Likewise, he also enjoys all categories of retail – fashion, specialty, department store, grocery. Music and travelling the globe provides Clay the ability to gain external and unique perspectives that translate to tailored approaches for retail challenges.

Clay has spent almost 30 years as a retail executive and consultant, having worked with some of the largest retailers in the industry. As part of Parker Avery’s leadership team, Clay focuses on driving major transformation across the entire retail organization and throughout a multitude of retail segments including fashion, specialty, department store, value, among others. Clay brings deep experience, strategic perspectives, and operational expertise to retail and supplier business processes and enabling systems—beginning with strategy, process design, and software selection, through to implementation. His innovative guidance in merchandising, planning, fulfillment, and supply chain helps retailers manage complex transformations. As a recognized retail leader, Clay has presented at a variety of industry events, including Apparel East, Retail Executive Summit, Retail Connections, Supply Chain Insights Global Summit, and NRF. Clay holds a Bachelor of Industrial Engineering (BIE) from Georgia Tech and has authored several publications focused on merchandising and transformation. Hailing from Atlanta, he enjoys travelling, collecting vinyl records, and being an “empty nester” with his wife.


Clay's Contributions

Promotional Forecasting:
Reasserting Control Over Retail Promotional Destinies
Retail Legacy Systems:
Assessment Considerations and Approaches to Modernization:
Unraveling the Mysteries of Assortment Planning Research Study


The Retailer Roadmap
Retail Advisor
Letter from Leadership,
09/05/18
Avoid Pulling a Facebook
Blog Post,
04/05/18
2018 NRF Recap: Enthusiastically Embracing
Retail's Future

Blog Post,
01/25/18


Time to Repair the Roof
Retail Advisor
Letter from Leadership,
08/17/17
Christmas Delivery Crisis Sparks Retail Innovation
Roadie, August 2017
Merchandising Business Process Transformation
Client Case Study


Read more of Clay's contributions