Clay Parnell,
President & Managing Partner

Clay Parnell

LinkedIn Contact
With over 1,000 vinyl albums in his collection, Clay appreciates all genres of music. Likewise, he also enjoys all categories of retail – fashion, specialty, department store, grocery. Music and travelling the globe provides Clay the ability to gain external and unique perspectives that translate to tailored approaches for retail challenges.

Clay has spent almost 30 years as a retail executive and consultant, having worked with some of the largest retailers in the industry. As part of Parker Avery’s leadership team, Clay focuses on driving major transformation across the entire retail organization and throughout a multitude of retail segments including fashion, specialty, department store, value, among others. Clay brings deep experience, strategic perspectives, and operational expertise to retail and supplier business processes and enabling systems—beginning with strategy, process design, and software selection, through to implementation. His innovative guidance in merchandising, planning, fulfillment, and supply chain helps retailers manage complex transformations. As a recognized retail leader, Clay has presented at a variety of industry events, including Apparel East, Retail Executive Summit, Retail Connections, Supply Chain Insights Global Summit, and NRF. Clay holds a Bachelor of Industrial Engineering (BIE) from Georgia Tech and has authored several publications focused on merchandising and transformation. Hailing from Atlanta, he enjoys travelling, collecting vinyl records, and being an “empty nester” with his wife.


Clay's Contributions

Building a Plan for Omnichannel:
Steps to Delivering Meaningful Capabilities
Retail Priorities:
Getting Through the Transformation Zone

Blog Post,
06/20/19
Promotional Forecasting:
Reasserting Control Over Retail Promotional Destinies


Retail Legacy Systems:
Assessment Considerations and Approaches to Modernization:
Unraveling the Mysteries of Assortment Planning Research Study
Looking back at NRF's 2019 Big Show: Standouts, Ah-ha's, and...Misses
Blog Post,
01/22/19


Merchandise Planning Capabilities Design and Roadmap
Client Case Study
Core Support Systems Package Selection
Client Case Study
Merchandising Business Process Transformation
Client Case Study


Read more of Clay's contributions