Customer Engagement
We help retailers develop a strategy and roadmap for engaging customers, building shopper loyalty and driving brand equity. Our areas of expertise include:
| > Channel Strategy | > Workforce Management |
| > Customer Experience Design | > Store Operations |
| > Customer Engagement Roadmap | > e-Commerce Strategy |
| > Mobile Commerce Strategy |
Contact us to learn more about our approach to our Customer Engagement Strategy and Design Services.
- Mobile Retail The Seven Tenets of Mobile Retail
- Group Buying A Five Step Roadmap to Getting Started
- Merchandising Strategy Not a One Person Job
- Optimizing the Private Label Process Development of a retail private label management organization from the ground up including brand management, product development and strategy.
Contact
Contact Information
Mike Matacunas
+1 770 882 2205
mike.matacunas@parkeravery.com
Thought Leadership
Services
We help you develop a strategy, build a roadmap and define operational changes that enable you to more effectively engage with customers. We help you define tools and processes that respond to a new shopping dynamic that includes social media, anywhere-commerce and a changing technology landscape.
Our Customer Engagement Services include:
> Channel Strategy. We work with you to quantify the role of each potential channel in serving your customers, aligning a strategy with your long term business objectives and outlining a plan of action. We bring years of experience in cross-channel retailing and customer strategy work to inform your strategy and make you more succcessful.
> Customer Experience Design. Today's customer shops differently than 5 years ago. She researches her purchase differently, she engages across channels and she often completes the transaction remotely. We help you rethink the way you engage with the consumer and how you gain a competitive advantage by changing the customer experience.
> Customer Engagement Roadmap. Working with your customer experience and channel strategy, we help you outline a multi-year roadmap to implement changes to how you engage with customers. We balance innovation with the practical reality of business performance and capabilities. Our experience in customer strategy, industry and cross-channel business models will make your roadmap more successful.
> Mobile Commerce Strategy. We can help you capture the growing channel being provided through mobile (e.g., smartphone, PDA, etc.) while leveraging your core operational competencies and brand strength as a traditional retailer. This includes assisting in realizing a roadmap to integrate mobile commerce into your business as well has assisting in the selection of technology and service providers to support your strategy.
> e-Commerce Strategy. We can assist in developing an e-Commerce platform that supports and leverages your traditional retail business model. This includes helping you figure out the nuts and bolts of inventory management, merchandising and brand & product development,
> Workforce Management. We help you benchmark your workforce productivity and processes against leading practices. This identifies opportunities to improve your workforce productivity and streamline your operations in serving customers and operating your business.
> Store Operations. We can teach your team leading practices in store operations and floor engagement that ensure a superior and consistent shopping experience for your customers. This includes developing training material to support your field team as well as the management systems to track and understand your customers’ engagement in the store.
