Retail Advisor Newsletter

Quarterly Newsletter

Spring 2016

Springing Forward

As the first signs of spring begin to peek through the waning forecasts of freezing temperatures, snow accumulations and other winter weather, it is always exciting to anticipate what new experiences are in store, both personally and professionally.

With the turn of each new season, retailers are also anticipating successful outcomes from their concerted efforts done far in advance around  developing and planning new products and assortments, designing promotions and marketing activities, handling staffing and logistics, and managing the overall cadence of their business.

For most consumers, an annual spring cleaning represents parting ways with winter and preparing for the events and activities of warmer weather. And quite often - just as we are packing up sweaters and boots, thinking we'd seen the last snowflake - meteorologists give us unwelcome news of a late winter storm (unwelcome at least for those of us not hoping for another school "snow day"). As consumers need to modify their plans and react to sudden changes in the weather, so must retailers also be ready to adjust course for the unexpected.

How are retailers preparing for and adapting to ever-present change? Some are focused on new, innovative consumer-focused solutions to lure shoppers into the store to see their latest offerings, while others are investing in solid foundational processes and solutions to enable a sound and flexible platform on which to build new capabilities.

Lately, Parker Avery has been involved in a variety of strategic initiatives in which companies are transforming their underlying business processes and systems to not just address, but rather to embrace today's world of constant change. We're helping retailers evaluate, select, design and implement new solutions to update legacy systems that worked very well 20 years ago, but can no longer effectively support the current and future needs of their omnichannel businesses. We are fundamentally shaping entirely new retail organizations across Merchandising, Planning, Store and Field Operations and more, to accommodate changes in today's work force and make associates more efficient in their roles and responsibilities, as well as more valuable to the company. We are working closely with our clients in re-designing and optimizing their business processes to create much more agile and adaptive environments. And we are helping devise and execute change management programs, along with training strategies and content to support all of these efforts.

A new season always brings with it a certain welcomed "freshness." In anticipation of this change, it's always a good idea to take a look back and thoughtfully consider what worked well during the last season, what can be learned from others' best practices, and what steps need to be taken to ensure you are positioned for success - while at the same time being ready to adjust course for the unexpected.

If you are thinking through or planning initiatives that resemble any of the above scenarios, and have any questions - or just want to toss around some ideas - please don't hesitate to give me a call.

Robert Kaufman
CEO, The Parker Avery Group

Thought Leadership

Brand Connectivity:
Multi-dimensional Branding Comes of Age

A brand must engage consumers and deliver an experience specifically designed and produced from beginning to end...

Omnichannel Inventory Accuracy
Implications and Customer Impact

Inventory accuracy is a key omnichannel enabler - yet potentially the greatest challenge...


New Case Studies

PLM Solution Selection and Implementation
Selection, implementation and change management of a product lifecycle management solution...

Operational Strategy Business Plan
Assessment of requirements for a luxury fashion retailer's new operational business model focused on eCommerce and private distribution channels...

International Retail Transformation and Expansion
Program Management and industry expertise to support an international retail planning, forecasting and replenishment transformation and expansion, encompassing multiple merchandising systems, processes and teams...

Field and Field Support Organizational Design
Designing a new field organization with infusion of industry leading practices to enhance the company's ability to provide support for store operations and associates...

Retail Radar

The Parker Avery Group frequently contributes to articles, publications and events beyond our own thought leadership to provide current perspectives and advice to the retail community. We invite you to read the following articles to which we recently contributed or authored:

apparel logoRetail Technology Show USA 2016:
(Atlanta, March 2016)

retail leader logoThe Effects of Mobile and Social on E-commerce
(Retail Dive, January 2016)

marketplace logo Street Life: Retail Trends
(Airport Revenue News, December 2015 / January 2016)

marketplace logo Hermes opens the creativity
(CBNweekly, December 2015)

Great Reads

The ONE Thing,, by Gary Keller. Non-fiction, business. No matter how success is measured, personal or professional, only the ability to dismiss distractions and concentrate on your ONE Thing stands between you and your goals.

Change by Design, by Tim Brown, CEO and president of IDEO. Non-fiction, business. How Design Thinking Transforms Organizations and Inspires Innovation.


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