Retail Advisor Newsletter

Quarterly Newsletter

Summer 2013

What's BIG for Retail?

As the "dog days of summer" wind to an end, and retailers are shifting to accommodate the ever-increasing needs and expectations of back to school shoppers - with Holiday 2013 close on our heels - we are excited about the many opportunities retailers have on their horizons.

Big Data is one of these opportunities. With so many customers using their smartphones to facilitate their shopping needs, combined with emerging technologies that enhance customer experiences both in-store and online and the increased use of social media by both consumers and retailers, the data created from these advances will fundamentally change the retail landscape as we know it. I invite you to read Parker Avery's most recent research study, "The Big Deal About Big Data," which highlights many of the opportunities and challenges retailers are facing with Big Data.

Another 'Big Deal' of course is omnichannel and how retailers are moving from being single-channel focused towards full integration of all of their channels - where the consumer is unaware of the channel and seamlessly experiences the retailer's brand(s). Moving along the path to omnichannel maturity is no small effort, and requires collaboration across business lines, tight systemic integration and significant process and organizational changes.

To address these changes, Parker Avery has formalized our Omnichannel Practice based on our extensive industry experience in store operations, e-commerce, social media and mobile enablement. We are enthusiastic about continuing to assist retailers as they move towards omnichannel maturity.

Correspondingly, we are excited to announce that we will once again be sponsoring the Cross-Channel Retail Executive Summit & Mobile Convergence Forum near the end of September in Dallas (see Events). As part of the event, Parker Avery will be conducting a working session on "Successfully Navigating to Omnichannel Maturity" that I hope you'll attend.

It's truly an exciting time to be in the retail industry, whether as a retailer, consultant or solution provider. We look forward to helping retailers pave these new paths and reach their full potential as this remarkable industry continues to evolve. If you are considering a new initiative or just want to connect, don't hesitate to call.

Robert Kaufman
CEO, The Parker Avery Group

Thought Leadership

Social Clienteling:
The Art of Customer Engagement

Social Clienteling is much more than equipping store associates with mobile technology to facilitate transactions or lookup customer history. To succeed in this new world...


The Science of eCommerce:
And the Art of Omnichannel

How do you maximize your eCommerce position in order to encourage purchases across all channels?...


Project Management:
Keys to Project Success

With billions of dollars dependent upon the success (or failure) of a project, it makes sense that retailers would look for ways to ensure project success...


Full Report: The Big Deal About Big Data:
Understanding the Use and Perception of Big Data in Retail

With overwhelming amounts of data from multiple channels and sources, combined with the urgency to create competitive strategies...



The Parker Avery Group is pleased to announce we will be a Title Sponsor for RIS's Cross-Channel Retail Executive Summit 2013 (CCRES) to be held September 25-27 at the Four Seasons Resort and Club Dallas at Las Colinas in Texas.


The major theme for this year's CCRES is "4-D Retailing: Roadmap to Seamless Shopping," which will include topics that integrate the store, online, mobile and social elements of today's retail world.
Parker Avery's focus for CCRES is on Omnichannel Maturity, including lessons learned and implications of moving from a single channel through to true omnichannel retailing. We look forward to seeing many of you there.

Great Reads

How Full is Your Bucket? Positive strategies for work and life. Non-fiction. by Tom Rath & Donald O. Clifton, Ph.D.

Steve Jobs, Non-fiction, Business. by Walter Isaacson>

The Simple Truths of Service,Non-fiction, Business. by Ken Blanchard & Barbara Glanz

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