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  • The Parker Avery Group Sponsors Women's Wear Daily Apparel and Retail CEO Summit 2011
    The Parker Avery Group, a boutique retail consulting and strategy firm, is pleased to announce that it was a sponsor of the 15th annual Women's Wear Daily Apparel and Retail CEO Summit, held at the Plaza Hotel in New York on November 14 and 15. The theme this year was "Brand Everywhere." The topics discussed covered issues related to expanding a brand globally and locally, creating a modern luxury brand and revitalizing an old one, realizing the next generation of brand identity, interacting with consumers across multiple platforms and marketing in the digital realm range.

    "This event was a great opportunity for senior retail and apparel executives to discuss the latest trends and challenges. We're in a period of customer relationship changes that requires CEO's to think differently about channels, brand positioning and operating structure. As seasoned retail professionals, we bring a point of view to the discussion and we enjoyed networking with our clients," said Mike Matacunas, CEO of The Parker Avery Group.

    As part of the event, round table discussions, talks and sessions were held with leading retail and apparel CEOs and experts including Tory Burch, Victoria Beckham, President & CEO of Bottega Veneta, President & CMO of Saks Fifth Avenue and CEO of Barneys New York.
    [read more]
  • The Parker Avery Group's Founder and CEO is Recognized by Business to Business Magazine as a 2011 Top Entrepreneur
    Business to Business magazine honored the Top 25 Entrepreneurs and Ones to Watch in Metro Atlanta on November 3, 2011 at a dynamic awards ceremony and dinner held at the Georgia Tech Hotel & Conference Center. Winners will also be featured in the November/December issue of Business to Business.

    Each year, Business to Business magazine recognizes the top entrepreneurs of the South. Winners are entrepreneurs who have created innovative, high achieving companies and have contribute to their industries and business communities. A diverse collection of industries are represented, including those from real estate, retail, law and technology.

    "There are several achievements that have defined our success," says company founder and CEO Mike Matacunas. "The first is our 100% client satisfaction metric. We actively measure this and constantly look for feedback from our clients on our strengths and opportunities. The second is our steady top-line growth based on continually delivering for clients like Wal-Mart, Lands' End, Carter's, et al. The third is our collegial culture that reflects in our client work and the respect our team has for each other. The fourth is building a successful consulting firm in a challenging market and a compressed economic climate. These are some of the achievements that define us as a firm."
    [read more]
  • The Parker Avery Group Publishes Papers on Group Buying, Mobile Retail and Retail Product Development
    The Parker Avery Group, an Atlanta-based management consulting and research firm with clients such as Wal-Mart Stores, Lands' End, Toys "R" Us, Cabela's and PetSmart, recently published three papers for retailers wanting to improve or develop in the areas of Group Buying, Mobile Retail and Product Development:

    • A Five Step Roadmap to Getting Started in Group Buying: Tactics for Incorporating Groupon and Living Social into Your Marketing Strategy
    • The Seven Tenets of Mobile Retail: Delivering a Unique and Valuable Mobile Commerce Channel
    • Linking Product Development to the Customer: Crowdsourcing, Collaborative Design and Other Innovative Tactics

    “In addition to strategy, business and implementation services to retailers, we offer our clients thought leadership, research and Points of View on important industry topics and challenges. We believe mobile commerce, group buying and integrating customer insights with product development are important, timely topics,” said company founder and CEO Mike Matacunas [read more]
  • The Parker Avery Group Posts Record Revenue and Growth in 2010
    The Parker Avery Group, an Atlanta-based professional services firm, announced today that it bested previous year performance by more than 31% while receiving high client satisfaction ratings from clients such as Wal-Mart Stores, PetSmart, Cabela’s, Toys”R”Us and others. In addition, the firm launched a new website and moved offices to a larger Atlanta location.

    “Our on-line retail education business is now well under way and there are numerous indicators of the strength of the business; client relationships, brand awareness and retention rates are at an all-time high. Despite a tough retail environment early in 2010, new clients made up the majority of our revenue and we see this continuing in 2011 as the recovery continues,” said company founder and CEO Mike Matacunas [read more]
  • The 2010 Professional Services Maturity Model Benchmark Report
    The Parker Avery Group was named one of the best professional services organizations in SPI Research's 2010 Professional Services benchmark report.

    In comparison to 225 other professional services firms across industries, Parker Avery was identified as one of the 'best of the best' based on vision, client value, delivery excellence and overall performance.

    "We are honored to be recognized as an outstanding professional services firm," said Mike Matacunas, CEO of The Parker Avery Group. "We are passionate about professional services and delivering value to our clients [read more]
  • Parker Avery Sponsors RSR Research's "Getting Back to Good: Pricing 2010" Study
    RSR Research, an analyst firm providing market intelligence on retail technology trends, announces the results of its latest research report, "Getting Back to Good: Pricing 2010." The research shows retailers continuing to invest in core pricing capabilities, with a broader view of how price optimization fits within the retail enterprise. The data also finds stores and competitors playing less of a role in determining prices, as retailers try to recover from 2009.

    "Getting Back to Good: Pricing 2010" contains analysis of the business drivers, opportunities, and organizational constraints surrounding retail pricing and promotions, as well as recommendations for creating successful pricing capabilities.

    "This is timely and insightful research for retail executives," says Dana Andrews, Associate Partner of The Parker Avery Group. "It substantiates our belief that back to basic pricing processes and capabilities make a difference [read more]
  • The Parker Avery Group Sponsors the 2010 Cross-Channel Retail Executive Summit
    Retail Info System News (RIS News) hosted the fourth annual Cross-Channel Retail Executive Summit held September 15 - 17, 2010 in Scottsdale, Arizona. This invitation-only summit outlined strategic business and technology imperatives critical to retailers as they operate and compete in a multi-channel marketplace.

    Participants enjoyed a wealth of opportunities for effective peer-to-peer networking, exchanged information and ideas, and built lasting business and personal relationships. Mike Matacunas, CEO of The Parker Avery Group, cited that this event was beneficial to the future of retailing because "leading retailers need to become more flexible and responsive to channel trends and timing to maintain customer loyalties and build brand equity. Cross-channel retailing requires retailers to change [read more]
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The Parker Avery Group is a strategy and management consulting firm.  We are a trusted advisor to leading retail and consumer packaged goods companies. We specialize integrating customer insights and multi-channel business models.

Contact The Parker Avery Group at contact@parkeravery.com or at 770.882.2205 with questions or for more information.