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  • PAG Sponsors Mi9 Conference Parker Avery Sponsoring and Presenting at Mi9 Retail Synergy Customer Conference
    The Parker Avery Group, a strategy and management consulting firm, will be sponsoring Mi9 Retail's Synergy customer conference, to be held September 17 to 20 at the Four Seasons Hotel in Las Vegas, Nevada. The Synergy conference brings the industry’s best and brightest together to share insights, network, and discover the latest innovations in retail software.

    Associate Partner, Amanda Astrologo, will be attending the conference and partnering with Deanna Emsley from Evolve Consulting in leading a discussion focused on 'future-proofing' retail. [read more]
  • PAG at Cross Talk 2019 Parker Avery to Sponsor Oracle Retail Cross Talk
    The Parker Avery Group, a strategy and management consulting firm, will be sponsoring the Oracle Retail Cross Talk conference, to be held June 10 through 12 at the JW Marriott in Minneapolis, Minnesota. Cross Talk is a unique, executive conference, focusing on retail and connecting brands from verticals around the world to share lessons learned, best practices, and innovative ideas about the future of modern retail.

    Parker Avery President & Managing Partner, Clay Parnell, and Associate Partner, Amanda Astrologo, will be attending the conference. Astrologo is teaming with Stein Mart leadership during a session focused on the retailer's experience with migrating retail planning to the cloud.
    [read more]
  • PAG Celebrates Women Parker Avery Celebrates the Role of Women in Retail Leadership
    The Parker Avery Group, a strategy and management consulting firm, is pleased to announce that Partner Sonia Hernandez will be participating in the Women in Retail Leadership Summit, to be held April 29 through May 1, 2019 at The Ritz-Carlton, Key Biscayne in Miami, Florida. This invitation-only summit provides the opportunity for attendees to network with other women colleagues and hear impactful presentations and discussions from women retail leaders and motivational speakers on a variety of matters pertinent to today’s growing number of women in key retail roles.

    With over 25 years of experience in senior-level retail positions, as well as with consulting firms and software companies, Hernandez is a respected advisor to the retail industry, specializing in merchandising systems, merchandising category management, and product management, and she is a strong advocate for women in retail leadership roles. “In our own firm, I am honored to work with bright, exceptional female talent with deep retail knowledge and solid consulting experience.” Hernandez says, “The women at Parker Avery have strong leadership backgrounds, spanning all retail segments as well as CPG brands across several countries. Their expertise covers the gambit of retail functions and business processes. It’s truly a fantastic environment where we all grow and learn—particularly when we can confidently rely on each others’ experience both personally and professionally.” ”
    [read more]
  • PAG ExpansionThe Parker Avery Group Expands
    The Parker Avery Group, an Atlanta based boutique retail consulting and strategy firm, is pleased to announce the addition of two retail veterans to the firm, Sarah Booth and Maurizio Scrofani.

    “We are excited about the addition of both Sarah and Maurizio to our team,” says Parker Avery’s President & Managing Partner, Clay Parnell. “Their unique experiences and accomplishments will provide the firm even more breadth and depth of capability in the areas of merchandising and supply chain and will allow us to expand our service offerings to increase the value we bring to our retail clients.”
    [read more]
  • PAG at NRF's 2019 Big ShowThe Parker Avery Group 'Talks Retail'
    at NRF's 2019 Big Show

    Select members of The Parker Avery Group are 'talking retail' this week with key retailers and strategic partners at the National Retail Federation's annual Big Show in New York City. Parker Avery's CEO, Robert Kaufman, is joined by Clay Parnell, Sonia Hernandez, Amanda Astrologo, Courtney Albert, and Marty Anderson to survey the latest in retail technology and trends, while reconnecting with industry colleagues, clients, and other retailers. This year, Parker Avery is also hosting an exclusive, invitation-only reception, where the Parker Avery team will discuss key developments in retail and showcase the firm's unique and pragmatic approach to solving retailer challenges in merchandising, supply chain, product development, and more.
    [read more]
  • Stein Mart PartnershipStein Mart Partners with The Parker Avery Group
    Stein Mart, a national specialty off-price retailer, partners with retail consulting firm The Parker Avery Group for improvements in merchandising operations, inventory performance and overall margins.

    At the beginning of 2017, the retailer was facing critical challenges with product assortment, inventory levels, margins, and overall merchandising practices. 2017 was a period of transition for Stein Mart and they began making significant improvements—primarily adopting and following a 36-month merchandising improvement roadmap developed with The Parker Avery Group.

    “We have updated our assortment and improved inventory productivity through reduced inventory levels, changes to receipt flow, and better markdown practices, and Parker Avery has been a valuable partner for us in this journey,” according to Mary Anne Morin, Stein Mart President. “Parker Avery’s level of retail industry experience, along with their ‘get it done’ approach, is unlike any other firm I’ve worked with. In addition to typical consulting roles, we have Amanda Astrologo, Senior Manager at The Parker Avery Group, partnering with me as our acting EVP of Planning.”
    [read more]
  • Partner PromotionThe Parker Avery Group Promotes Sonia Hernandez to Partner
    The Parker Avery Group is pleased to announce the promotion of Sonia Hernandez to Partner in the firm. Sonia has been a clear leader in Parker Avery's merchandising practice, advising her clients on leading practices and improvement opportunities in merchandise planning and assortment planning, allocation, replenishment, demand forecasting, inventory management, pricing, promotion management, data integrity / item management, space planning, merchandise reporting and analytics.

    "This is a significant achievement for Sonia and salutes her contributions to the firm in client relationships, project delivery, and people development," commented Robert Kaufman, Parker Avery's CEO. "Sonia was a significant contributor to Parker Avery's success in 2016, and she will continue to be a leader in the firm, providing our clients and staff with pragmatic and meaningful insights. I look forward to continuing to build our brand with Sonia as a key member of our leadership team."

    Sonia's 20+ years of experience and leadership spans large and small retailers, consulting firms, and retail software companies. Her expertise extends from program management, business process improvement, organizational design and role development, solution selection and implementation, as well as change leadership. She has consulted for and worked in key business roles at retailers including Charming Charlie, Crate & Barrel, Dollar Tree, Harry & David, Kiabi, Lands' End, Orvis, PetSmart, Smart & Final, and The Disney Store.
    [read more]
  • Retail AnalyticsThe Parker Avery Group and Antuit Formalize Partnership Focused on Retail Analytics
    The Parker Avery Group and Antuit jointly announce the creation of a strategic partnership to enhance client adoption of and return on investment from advanced retail analytics solutions.

    The partnership combines Parker Avery's retail strategy, implementation, change management and project management experience with Antuit's domain and analytics expertise, most notably in the areas of predictive analytics and pricing for retailers. Antuit's acquisition of Prognos in 2015 deepened the company's retail analytics and pricing capabilities.

    Retailers are challenged to leverage increasing amounts of data with advanced analytics solutions to compete more effectively, become more customer-centric and improve overall margins. Parker Avery and Antuit have a solid history of leading projects to improve these critical retail competencies.

    "Our combined focus is helping retailers to improve their financial, allocation and replenishment planning by generating a single enterprise demand signal across the organization," said Sam Iosevich, Managing Principal at Antuit. "This analytical foundation also provides the basis for better pricing decisions—from dynamic pricing to promotions to markdown optimization—allowing retailers to positively impact margin and inventory turns."
    [read more]
  • Executive Change Management The Parker Avery Group Publishes New Thought Leadership on Change Management at the Executive Level
    The Parker Avery Group, an Atlanta-based retail consulting and strategy firm, recently published new industry thought leadership focused on the criticality of ensuring that executives understand and embrace change management for large-scale technology implementations and other strategic initiatives. In addition to advising leading retailers and brands, the firm contributes significant thought leadership to the retail industry in the form of insightful points of view, research studies, case studies and webcasts, as well as weekly charismatic, compelling blog posts.

    Parker Avery's latest point of view: "Change in the E-Suite: Enhancing the Value of Retail Solution Implementations," authored by Associate Partner and Merchandising Practice Leader, Joshua Pollack, focuses on the challenges and opportunity of effectively engaging senior leaders in guiding their organizations through the major process and organizational changes that are inevitable with most solution implementations.

    "In our experience, companies that struggle the most with achieving full benefits from retail technology implementations are those whose executives are not visibly and actively involved in the project," says Pollack. He continues, "Companies cannot simply roll out technology and assume the organization will easily embrace it – every implementation brings changes to people's jobs and new ways of thinking – all requiring prominent project champions from the very top of the organization." Pollack underpins this concept, "It's a different mindset to truly understand and embrace the necessary degree of active support from executives. The change management aspects of these projects are the catapults for obtaining the very best results."
    [read more]
  • Retail Technology Show Parker Avery's Clay Parnell to Introduce the Retail Technology Show
    The Parker Avery Group, a boutique retail consulting firm, is pleased to announce that Clay Parnell will be introducing the Retail Technology Show. Considered one of the biggest events dedicated to retail strategy and technology, the show will be held March 30 – 31 in the Atlanta Convention Center at AmericasMart. Spanning two full days, the show's sessions will focus on helping retailers find ways to attract and grow wallet share from today's and tomorrow's customers by creating rich and personal retail experiences with the aid of technology.

    As Parker Avery's Managing Partner and President, Parnell brings over 25 years of retail experience and expertise across all dimensions of the show's focus areas. "We are honored to be a part of this year's Retail Technology Show," says Parnell, "the caliber of the speakers and quality of the sessions speaks volumes about the show's ability to deliver immense value to the retailers in attendance." Parnell will deliver the Chairman's Opening and Closing Remarks on Day 2 of the conference, and participate in select Roundtable discussions during the event. Other speakers include CEOs, CIOs, CMOs and Vice Presidents from companies such as Belk, Etsy,, Lord & Taylor, Lowes Foods, and The Home Depot, among many others.

    The Retail Technology Show USA will feature the following trends:
    • In-store Contextual, Mobile and Social: the whys and hows of the retail Context
    • Customer Analytics: Segmentation, Predictive, and Real-time
    • Merchandising Tech & Assortment Optimization
    • Inventory Management: building the next generation retail supply chain
    • Multi-Channel Retailing: integrating online and offline shopping
    • Bleeding Edge Technology: augmented reality, 3D printing, and IOT
    • CIO's Role in Retail Technology: from project to risk and change management
    [read more]
  • Assortment Planning Research Published The Parker Avery Group Publishes Research Study: "Unraveling the Mysteries of Assortment Planning"
    The Parker Avery Group, a boutique retail consulting firm, is pleased to announce the publication of its latest research study, "Unraveling the Mysteries of Assortment Planning," compiled by the firm's research and education unit, The Parker Avery Institute. Over the course of several months, the firm surveyed over sixty retail professionals from different segments of the industry with the objective of taking a deep dive into specific Assortment Planning practices and objectives, including the elements most important to retailers, the challenges that exist and plans or considerations for the near future.

    "In determining our 2015 research agenda, we contemplated several areas, including pricing strategies, store operations, product lifecycle management, marketing alignment," says Clay Parnell, the firm's President and Managing Partner. "However, through countless discussions with our retail clients and colleagues, there was definitely a common theme: the strong desire to better understand Assortment Planning, how it fits into the overall merchandising environment and how to successfully take advantage of Assortment Planning capabilities as a strategic advantage."

    One of the study's areas of focus was on the technology used to support Assortment Planning. Parker Avery discovered a strong majority of retailers continue to rely on spreadsheets and custom developed applications to perform Assortment Planning, despite the emergence over the last decade of viable solutions to support planning capabilities. While use of spreadsheets was expected, the ubiquity of the tool was surprising. In the study, Parker Avery also provides perspectives into retailers' plans to assess and implement more advanced and integrated planning solutions.
    [read more]
  • Store Diagnostic The Parker Avery Group Launches Store Inventory Diagnostic Service
    The Parker Avery Group, a boutique retail consulting firm, is pleased to announce the launch of a new diagnostic service offering focused on Store Inventory Management. This service was launched to support omnichannel business models and meet increasingly high consumer expectations, primarily the ability to shop anywhere, anytime and have confidence that retailers' inventory availability is accurate. The traditional store environment was not designed to support today's new integrated channel fulfillment models, such as pick-up-in store and ship-from-store – nor does it support the ability to precisely locate specific products within the retail supply chain. This change in approach has compelled retailers to seek ways to improve their ability to manage inventory to ensure accuracy and visibility. The service targets operational processes, staffing, supporting tools and technologies, as well as store layouts to identify and prioritize specific areas where improvements will help achieve omnichannel inventory objectives.

    "We are excited to launch an additional diagnostic service focused on a very crucial element of the store," says Robert Kaufman, CEO of The Parker Avery Group. "As retailers continue to increasingly capitalize on their physical store locations to drive omnichannel strategies, this service will help improve inventory accuracy and visibility, leading to meaningful, bottom-line financial impacts, while lowering inventory investments and enabling a more efficient and customer-focused store staff."

    This diagnostic leverages Parker Avery's deep store operations experience to establish a thorough understanding of a company's goals and current store performance levels, including key metrics, operating processes, technology, organizational structure and store facilities. The upstream supply chain environment is also assessed to ensure the entire inventory management process is considered and addressed. Parker Avery compares the current state to relevant industry leading practices as well as alignment with company goals, and identifies key initiatives that – when implemented – support a company's desired future state objectives. Project outcomes include a financial model and prioritized roadmap to provide a clear picture of how, when and at what cost clients' future state objectives can be achieved.
    [read more]
  • Revionics Insight 2015 The Parker Avery Group to Sponsor Revionics Insight 2015
    The Parker Avery Group, a boutique retail consulting firm, is pleased to announce its participation as Platinum sponsor for Revionics' upcoming Insight 2015 Customer Forum to be held October 18-20, 2015 at the Omni Barton Creek in Austin, Texas. Open to all retailers, the conference's 2015 theme is "Advantage: You," emphasizing Revionics' mission of driving value and ROI for retailers around the globe. Conference attendees will have the opportunity to participate in innovative and educational sessions, customer-led case examples and hands-on workshops that provide compelling insights and deep understanding of how to drive competitive advantages through pricing, promotions and markdown strategies and solutions.

    Josh Pollack, Associate Partner at Parker Avery, will lead a session titled "Change in the E-Suite: How to Enhance the Value of Your Implementation & Impact Buy-In." This lively discussion will explore the strategy and policy changes that bring about the highest financial returns for pricing, promotions optimization and assortment optimization solution implementations, as well as identify approaches to ensure those changes not only occur during rollout, but more importantly, persist over the years. Attendees will understand the impact of executive alignment on engendering change associated with the implementation within the organization.

    "We are pleased to be sponsoring Revionics' Insight 2015 forum," says Pollack. "The increasing importance of effective retail pricing, promotions and assortment strategies and the solutions that support these strategies is a critical component in leading retailers' current and planned initiatives."
    [read more]
  • Apparel East SponsorshipThe Parker Avery Group to Sponsor Apparel East 2015
    The Parker Avery Group is pleased to announce its sponsorship of Apparel Magazine's upcoming Apparel East conference to be held October 29 at The Roosevelt Hotel in New York City. Themed "Intelligence & Solutions to Innovate Your Business," the conference welcomes apparel brand and retail executives who are interested in market-leading intelligence and business strategy inspiration, as well as technology and solution insights to create competitive advantages.

    As Title Research Sponsor, Parker Avery will deliver the general session, "Unraveling the Mysteries of Assortment Planning." During this lively presentation, Clay Parnell, Parker Avery's President and Managing Partner, will shed light on mysteries and truths about retail assortment planning, discuss findings from the firm's recent research study on the topic, and provide insights on how to leverage assortment planning tools and industry leading processes to achieve success in driving alignment between assortments and customer demand as well as enhancing profitability. "We are pleased to partner with Apparel Magazine in bringing together top-of-mind retail themes during Apparel East," says Parnell. "These more intimate conference venues really promote a camaraderie among the attendees, and enable valuable opportunities to share insights and new ideas." Parker Avery will also be featuring content from the firm's recent publication, "Retail Clustering Methods: Achieving Success with Assortment Planning" during the conference's Technology Topic Briefings.
    [read more]
  • Assortment Planning ResearchThe Parker Avery Group to Reveal Assortment Planning Study Findings at Apparel East in October
    The Parker Avery Institute, the research arm of The Parker Avery Group, launched its 2015 research study focused on retail assortment planning. Titled "Unraveling the Mysteries of Assortment Planning," this study seeks to explore retailer perspectives on the subject, comprehend the many definitions of assortment planning across the retail landscape, and explore variations in how assortment planning is used in today's omnichannel retail environment. Parker Avery will also investigate the use of assortment planning tools and solutions, as well as retailers' existing and desired capabilities to support this strategic retail business process.

    The study will be conducted during July and August of 2015, with the final report to be published in November. In addition to the study findings, Parker Avery will provide insights on how retailers can leverage assortment planning tools and industry leading processes to achieve success in driving alignment between assortments and customer demand as well as enhancing profitability.

    Parker Avery's president and managing partner, Clay Parnell, will present the study's key findings and insights at Apparel Magazine's acclaimed "Apparel East" fashion retail event to be held Oct. 29 in New York City. Click here for more details about Apparel East.

    Parker Avery welcomes retail merchandising and planning professionals to participate in the study. Please contact the firm's research department if you are interested in participating.
    [read more]
  • PI Apparel 2015The Parker Avery Group to Attend PI Apparel 2015
    The Parker Avery Group will attend PI Apparel 2015 in New York City, June 23- 24 at the Union League Club. PI Apparel brings together the fashion, apparel and footwear industry to discuss the challenges and opportunities offered by modern technology in the continuous improvement and streamlining of product lifecycles from cradle to grave.

    After two successful years in London, the event will be held in New York for the first time this year. Attendees are leading brands, retailers, technologies and thought leaders who focus on Product Lifecycle Management (PLM) and Merchandise Planning innovations. Speakers include representatives from Marc Jacobs, J.Jill, Black Diamond, Kohl's, adidas, Harley-Davidson, Catherine's, Target, Aeropostale and Donna Karan.

    To attend PI Apparel or to learn more about the event, please visit their site:

  • The Parker Avery Group Hosts Pricing WebinarThe Parker Avery Group, Revionics and RIS News to Host Webinar About Strategies for Omni-Channel Pricing
    Revionics, Inc., a leading provider of End-to-End Merchandise Optimization solutions, announced today that it is hosting an interactive webinar with The Parker Avery Group, a leading retail strategy and management consulting firm, and RIS News, a leading retail trend and news magazine. The webinar, titled "The Price is Right—Strategies for Omni-Channel Pricing," will take place on Wednesday, June 17, 2015 at 2:00 p.m. (ET) / 11:00 a.m. (PT).

    This webinar will educate retailers about key considerations for developing pricing strategies for omni-channel shoppers who have come to expect convenience, price transparency and easy access to products and information. Retailers will learn effective strategies for the "now" consumer, which will help strengthen customer loyalty, profits and competitiveness, while enabling a seamless and gratifying shopping experience via any shopping channel – online, in-store and/or mobile. Details are below. Click here to register.

    Title: The Price is Right: Strategies for Omni-Channel Pricing
    Date: June 17, 2015
    Time: 2 p.m. ET / 11 a.m. PT
    Moderator: Joe Skorupa, Editorial Director, RIS News
    Speakers: Jeff Moore, Chief Science Officer, Revionics
                     Josh Pollack, Associate Partner, The Parker Avery Group

The Parker Avery Group is a strategy and management consulting firm.  We are a trusted advisor to leading retail and consumer packaged goods companies. We specialize integrating customer insights and multi-channel business models.

Contact The Parker Avery Group at or at 770.882.2205 with questions or for more information.