Optimizing the Private Label Process
Development of a retail private label management organization from the ground up including brand management, product development and strategy
A $2+ billion, nationally recognized multi-channel retailer with a loyal customer of softlines and hardlines product.
The product development organization was faced with an increase in demand from merchandising, limited in-house specification expertise and rising product quality issues. The executive team wanted to design a process that would improve current performance and enable rapid growth of the private label business. The design needed to consider a limited pool of expert resources in the product field.
The Parker Avery Solution
The Parker Avery Group designed product development pipeline, specification, sourcing, quality assurance and measurement processes.
As part of the solution, PAG also defined an improved process timeline, revised merchandising responsibilities to ensure alignment with product development roles and deployed a stage/gate process model that required minimal systems. The following processes were designed,
• Product Prioritization
• Product Definition and Costing
• Sourcing and Design
• Qualification and Testing
• Manufacturing Management
• Product Launch
Through this process, Parker Avery was able to revise the organization roles, define processes and train the end users on roles and responsibilities.
As a result of the project, the client has initially experienced an increase in private label business with fewer factories, higher quality and greater productivity.