Retail ResearchPresented by The Parker Avery Institute
The Parker Avery Institute is the education, training and research unit of The Parker Avery Group. We conduct
and publish research to provide retailers critical insight into the ever changing retail climate.
International Retailing Study – Going Glocal
With consumer confidence improving and spending increasing, retailers are finding themselves revisiting their global expansion strategies and goals. For those that are willing to invest, retailers may find themselves ahead of the curve when markets fully rebound. While there will be many challenges along the road, retailers can best position themselves by fully assessing their goals, expansion targets, organizational capabilities and resources and understanding how these align with the global marketplace.
The purpose of this study is to benchmark how retail is changing to serve the global market. This includes where retailers are investing, how they are serving international markets and what will change over the next 3-5 years. Where are retailers in their global expansion strategy and how does merchandising, supply chain and operations fit into the overall strategy? What are the external and organizational challenges faced by retailers? How can retailers leverage their existing capabilities and processes? What are the short- and long-term opportunities in the marketplace?
Merchandising and Marketing Alignment
Through the use of print, online and broadcast promotions and advertisiments, Marketing may drive consumers to a store or site, but once there, it is the charge of Merchandising to promote and sustain the variety of categories. The releationship between Merchents and Marketing is crucial to the success of any retailer; however, in many of today's organizational structures the two find themselves worlds apart due to lack of communication, strategy and corporate buy-in and support.
The purpose of this study is to benchmark where retailers are in implementing Merchandising and Marketing integration in a multi-channel business model. How Aligned are Merchandising and Marketing Strategies? How has of Social Media and Mobile Commerce Impacted Merchandising and Marketing? What are the Opportunities Missed Across Most of the Retail Landscape? To view our findings and full report, please click here.